Sell-through rate calculator

Sell-through rate is the share of received units that have sold — units sold ÷ units received × 100. It tells you how fast a style is selling and whether it needs a reorder or a markdown.

Enter units sold and units received to see sell-through.
  1. 01
    Enter units sold
    Units sold in the period you are measuring.
  2. 02
    Enter units received
    Units received (or beginning inventory) for that same merchandise.
  3. 03
    Read sell-through
    Sell-through % = units sold ÷ units received × 100.

Sell-through is most useful tracked by style, size, and channel over time. RetailNorthstar surfaces it in-season against plan — see more retail tools.